Pharrell Williams Q&A With The Associated Press
Posted Under: BBC/Billionaire Boys Club,Ice Cream,Music

Pharrell talks with The Associated Press:
Q: You're still doing your clothing line, Billionaire Boys Club, and your Ice Cream shoe line. Do you have new designs for either in the works?
A: We do new designs every quarter. Ice Cream is expanding. We're developing a TV show around it, actually. I can't speak about it too much because we haven't begun shooting yet, and they would kill me if they knew I was letting the cat out of the bag.
Q: Billionaire Boys Club is known as a luxury brand. How's it holding up in the recession?
A: Billionaire Boys Club is a lifestyle brand. Ice Cream is a little more affordable, but BBC is different. I created that brand because I had a lot of admiration for Ralph Lauren but I wanted to take that concept and pretend that Willy Wonka was the head designer. So it's different, and the clothes are made in Japan, so there's a price that goes along with that. Ice Cream, on the other hand, is like our silliness mixed with a huge, huge respect for skating and how I saw things when I was a kid. It's kind of like me making the clothes I never got to have when I was 15.
Q: What music projects are you working on now?
A: I'm finishing up with Shakira's new album. I'm in the studio with Usher, I'm going in with Rihanna, I'm going in with Incubus and then with Sara Bareilles.
Read the full interview here.
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